How many of the printed units will you or your client need? Here are some considerations for determining quantity.
› The primary portion of your print cost is associated with the set-up. Therefore, for most print methods, a lower quantity does not equate to a lower cost. For example, an offset run of 2,500 postcards will not cost significantly more than 250 postcards.
› Typical ranges to consider—50 to 250, 500 to 1000, 2,500 to 5k or 5k to 25k. Printers can provide pricing for a range, but definitely determine if the quantity is below 250 units.
› How many people will be using the piece? Does everyone need the same amount to distribute?
› Unless the piece is for a particular event, determine the longevity of the piece and how many will be needed over a certain period of time.
› If there is more than one distinctive piece, how many do you need of each?