Print Prologue in Action

A behind the scenes look at the printing of Print Prologue Letterpress ed. 1 notebook covers in Houston, Texas.
Design: A Civil Fox / Printing: Workhorse Printmakers / Film: Adorable Creative

More Production Method Videos


Shop Notebook Editions

LETTERPRESS ED. 1
Limited edition of 200
 

RISOGRAPH ED. 1
Limited edition of 200

FOIL STAMP ED. 1
Limited edition of 200
SOLD OUT


Design with print in mind

Print Prologue is a collection of tools that informs, educates and celebrates the process of small-format print design and the details that make it special. It includes a web guide, a series of limited edition notebooks and a future app for the community of creative thinkers—both new and established. It makes the first leap into the design of projects easier, more thoughtful and productive.


I. PLAN

Problem, idea,
vehicle, then design

IMG_1840.jpg

The Print Prologue guide was developed to help at a very specific point in the design process—after you’ve identified your client’s problem, developed an idea and concept for solving the problem, and chosen the appropriate vehicle for communicating to the audience. If that vehicle is a small format print piece, it’s time to begin with Print Prologue.


II. METHOD

Determine your production
method, now.

If you start designing without a plan for printing, you end up spending more time fixing your design later. Do nothing before determining these three things: QuantityBudgetTimeline. They will help determine your production method, which is the biggest factor in your print budget.


III. DESIGN

“The details make the design”

“The details are not the details; they make the product,” wrote Charles and Ray Eames. This is one of the most important philosophies in design. After determining your production method, the physical details of a piece that engage your audience's senses are to be considered next. First start with size.