ABOUT PRINT PROLOGUE
Print Prologue is a collection of tools designed and developed by Carissa & Paul Hempton that informs, educates and celebrates the process of small-format print design and the details that make it special. It includes a web guide, a series of limited edition notebooks and a future app for the community of creative thinkers—both new and established.
When we began designing the notebooks, we naturally began discussing all of the considerations when designing something for small-format print. This lead to the creation of the content in the guide. Our hope is that the notebooks and the guide help serve as tools for emerging designers, small business leaders and even experienced designers.
The information included in Print Prologue has been learned through 20+ years of experience designing and directing for print. Much of it comes from mistakes made and lessons learned. We are always learning new things and thinking of processes, considerations and tips to make it better and welcome all comments and questions.
Carissa Hempton is a Creative Director in Houston, Texas. She believes good design and thoughtful execution have the power to improve people’s lives. With every project, her goals are twofold: to create design that communicates clearly and effectively, and to elevate how people experience purposeful, well-crafted brands.